I�ve chosen this title deliberately – with a sense of great irony. Perhaps you�ve been lured here in the hope of finding tips to help you in your quest to become an A-list blogger. You saw the title and couldn�t resist. You want the tips and tricks that will send the masses to your blog. Well – don�t worry. I really will give you the secret to writing fantastic copy, but perhaps not in a way you expect. If I�m successful, you�ll know as much as anyone needs to know about writing good copy – but you�ll not want to use it. The essence of the secret itself will make you want to throw it away – and hopefully make you yearn for something deeper, something more profound.