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	<title>All Things Daniel Haggard &#187; Marketing</title>
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	<link>http://danielhaggard.com</link>
	<description>For those who like to think...</description>
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		<title>Why Google Should Learn to Love Black Hat SEO</title>
		<link>http://danielhaggard.com/157/why-google-should-learn-to-love-black-hat-seo/</link>
		<comments>http://danielhaggard.com/157/why-google-should-learn-to-love-black-hat-seo/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 02:25:08 +0000</pubDate>
		<dc:creator>Daniel Haggard</dc:creator>
				<category><![CDATA[Everything Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://danielhaggard.com/?p=157</guid>
		<description><![CDATA[Google should learn to love black hat SEO.  In fact - they should embrace it.  They should make it a central pillar of their entire strategy.  Shock horror gasp!  I know.  Let me present my case.  I think it's a pretty good one.  But first, let me tell you my yarn as to how I got started thinking about this issue.]]></description>
		<wfw:commentRss>http://danielhaggard.com/157/why-google-should-learn-to-love-black-hat-seo/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>An Interview with Dmitry Davidov</title>
		<link>http://danielhaggard.com/77/an-interview-with-dmitry-davidov/</link>
		<comments>http://danielhaggard.com/77/an-interview-with-dmitry-davidov/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 23:48:32 +0000</pubDate>
		<dc:creator>Daniel Haggard</dc:creator>
				<category><![CDATA[Everything Internet]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://danielhaggard.com/77/an-interview-with-dmitry-davidov/</guid>
		<description><![CDATA[Dmitry Davidov is an internet marketer and adsense guru (although he probably doesn't agree with that label) that has achieved the dream of self-sufficiency by making money on the internet.  In this interview I ask him about the means by which he has achieved his success and the kind of lifestyle this affords him.  We also explore in depth some of the philosophic and ethical issues that concern the science of marketing.  This is a must read for anyone looking to earn a living on the internet.  As anyone who reads this blog might know, I don't see eye to eye with Dmitry on many things (which makes for a great interview), but his answers are thoughtful, well considered, and insightful.  My thanks to Dmitry for the time taken to give me this interview.]]></description>
		<wfw:commentRss>http://danielhaggard.com/77/an-interview-with-dmitry-davidov/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The &#8220;Real&#8221; Reason the Internet Might Raise the Consciousness of Humanity</title>
		<link>http://danielhaggard.com/74/the-real-reason-the-internet-might-raise-the-consciousness-of-humanity/</link>
		<comments>http://danielhaggard.com/74/the-real-reason-the-internet-might-raise-the-consciousness-of-humanity/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 01:12:02 +0000</pubDate>
		<dc:creator>Daniel Haggard</dc:creator>
				<category><![CDATA[Everything Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://danielhaggard.com/74/the-real-reason-the-internet-might-raise-the-consciousness-of-humanity/</guid>
		<description><![CDATA[Dorris Lessing is the latest of a growing list of notable people who have spoken out against the internet, claiming in short that it makes us stupid.  Another prominent example is the author Andrew Keen who argues first  that user generated content (along with copyright infringement and the like) is undermining the business models that enable the production of quality content - content that is vetted by professionals.  On the other side you have people like Lawrence Lessig who argues in defence of the cult of the amateur and the democratisation of content production.  It's interesting that the internet has produced such divergent interpretations of its contribution.  Either it will liberate us from the elite culture makers, or it will doom us to a swill of endless mediocrity where we can't tell fact from fiction.  Either it will be the birth of a new democratic consciousness, or the end of consciousness itself.  I'm not going to take a side in this particular debate.  It is an old debate as I will point out in greater detail below.  However, there is a manner in which the internet may provide for a genuine raising of consciousness, one which is continually overlooked by the pundits.  It's nature is not what you'd expect - and it certainly doesn't rely on a wholesome belief in the goodness of the average human being.]]></description>
		<wfw:commentRss>http://danielhaggard.com/74/the-real-reason-the-internet-might-raise-the-consciousness-of-humanity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Revenue Sharing and the Death of Romanticism</title>
		<link>http://danielhaggard.com/60/revenue-sharing-and-the-death-of-romanticism/</link>
		<comments>http://danielhaggard.com/60/revenue-sharing-and-the-death-of-romanticism/#comments</comments>
		<pubDate>Thu, 06 Sep 2007 13:01:10 +0000</pubDate>
		<dc:creator>Daniel Haggard</dc:creator>
				<category><![CDATA[Everything Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://danielhaggard.com/60/revenue-sharing-and-the-death-of-romanticism/</guid>
		<description><![CDATA[A while back I wrote about the brave new revenue sharing world that is fast approaching.  I argued that in order to infiltrate word of mouth distribution channels, companies would begin to share revenue with their services.  I predicted that the result would be the total commodification of our social lives and I painted nightmare scenarios where we were paid to influence our friends, colleagues and loved ones for the sake of a share in the profit.  I want now to explore the possible effects of this change on our day to day lives.  To what extent will our private, social lives become an extension of a capitalistic process that begins with a marketing decision made by the board members of a corporation, or the political advisors to a demagogue?  To what extent was this always the case?  And what would be the danger to society were this to become the case?  Might we lose something vital that protects society - that allows it to adapt in response to change?
]]></description>
		<wfw:commentRss>http://danielhaggard.com/60/revenue-sharing-and-the-death-of-romanticism/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How We Help the Marketers to Do What They Do &#8211; Part Two</title>
		<link>http://danielhaggard.com/42/how-we-help-the-marketers-to-do-what-they-do-part-two/</link>
		<comments>http://danielhaggard.com/42/how-we-help-the-marketers-to-do-what-they-do-part-two/#comments</comments>
		<pubDate>Thu, 24 May 2007 15:02:18 +0000</pubDate>
		<dc:creator>Daniel Haggard</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Stories]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://danielhaggard.com/42/how-we-help-the-marketers-to-do-what-they-do-part-two/</guid>
		<description><![CDATA[In the first part of this article, I argued there was a explanatory gap in our understanding of the effectiveness of marketing in determining consumer behaviour.  While it's widely accepted that the technical mainstay of modern advertising - the association made between products and symbolic imagery - is extremely effective, no one seems able to explain the cognitive dissonance created in consumers.  On the one hand they reject any suggestion that the advertisement has produced any effect on them, yet the billions of dollars spent on marketing every year attest to the exact opposite.  I concluded by suggesting that the gap in the explanation was 'us' - that the symbolic associations are reinforced as a result of various ingrained social dynamics that commonly exist within social groups.  In this part of the article I would like to demonstrate how this can be possible.  The task is to give an account of some of the social dynamics that might play a role in this process.  I will argue that one of the most significant arises out of agressive and competitive instincts that exist within social groups.  While in most contexts these behaviours would be considered relatively harmless, nevertheless they do much to reinforce the advertising message.  The picture we get then, is one in which we ultimately deliver ourselves over to the corporations, irrespective of the degree to which we originally felt aloof from their designs.
]]></description>
		<wfw:commentRss>http://danielhaggard.com/42/how-we-help-the-marketers-to-do-what-they-do-part-two/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How We Help the Marketers to Do What They Do &#8211; Part One</title>
		<link>http://danielhaggard.com/40/how-we-help-the-marketers-to-do-what-they-do-part-one/</link>
		<comments>http://danielhaggard.com/40/how-we-help-the-marketers-to-do-what-they-do-part-one/#comments</comments>
		<pubDate>Wed, 23 May 2007 05:50:01 +0000</pubDate>
		<dc:creator>Daniel Haggard</dc:creator>
				<category><![CDATA[Essays]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://danielhaggard.com/40/how-we-help-the-marketers-to-do-what-they-do-part-one/</guid>
		<description><![CDATA[I've long been fascinated by the means by which the marketers so effectively manage to determine our choices in the marketplace.  This effectiveness has long been appreciated by the corporations who spend hundreds of billions of dollars a year in marketing their services and products.  While information about how these techniques work, and the reasons for their success, are starting to filter down to ordinary people (empowering their choices and to some degree liberating them from the malaise) - still many are unaware of their implicit involvement in marketing processes.  We are helping the marketers and we don't even know it.  What I'll attempt to demonstrate is the degree to which classic marketing techniques rely on the competitive and combative elements of human nature to re-inforce the individual marketing message.  Once it is seen just how involved we all are, the insidious nature of corporate marketing becomes stark.  We begin to realise just how much we help the marketers to do what they do.

]]></description>
		<wfw:commentRss>http://danielhaggard.com/40/how-we-help-the-marketers-to-do-what-they-do-part-one/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>A Brave New (Revenue Sharing) World &#8211; Part 2</title>
		<link>http://danielhaggard.com/33/a-brave-new-revenue-sharing-world-part-2/</link>
		<comments>http://danielhaggard.com/33/a-brave-new-revenue-sharing-world-part-2/#comments</comments>
		<pubDate>Wed, 25 Apr 2007 06:40:27 +0000</pubDate>
		<dc:creator>Daniel Haggard</dc:creator>
				<category><![CDATA[Everything Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://danielhaggard.com/33/a-brave-new-revenue-sharing-world-part-2/</guid>
		<description><![CDATA[In my  previous post on this subject, I claimed that the revenue sharing model would provide an income stream to the general public that has never previously been accessible before. The central idea behind this claim was that many common activities on the internet, such as posting links, and embedding videos, serve as distribution points for content. As this process replaces (at least in part) the traditional role of distribution, it provides real value to those that produce the content. Hence, there exists a natural rationale for the content producers to provide a monetary reward for this act of distribution. In this post, I want to examine some of the possible effects the involvement of the general public in this kind of process may have. While the benefits of this revolutionary change will be enormous, the potential cost will probably be just as profound. The language of the debate elevates quickly into that of hyperbole – where some are quick to claim that the very thing at stake is the human soul itself. What it certainly does point to is the very conflicted relationship we all have as individuals to the capitalistic system that determines the substances of our lives. The thesis I propose is this: that for the first time in the history of capitalism people will have the choice to either opt in, or out of one of the fundamental processes that drives it – resolving the conflict one way or the other for that individual. We will see how this will come about in the sections below.]]></description>
		<wfw:commentRss>http://danielhaggard.com/33/a-brave-new-revenue-sharing-world-part-2/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>A Brave New (Revenue Sharing) World &#8211; Part One</title>
		<link>http://danielhaggard.com/30/a-brave-new-revenue-sharing-world-part-one/</link>
		<comments>http://danielhaggard.com/30/a-brave-new-revenue-sharing-world-part-one/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 13:03:49 +0000</pubDate>
		<dc:creator>Daniel Haggard</dc:creator>
				<category><![CDATA[Everything Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://danielhaggard.com/30/a-brave-new-revenue-sharing-world-part-one/</guid>
		<description><![CDATA[We are on the precipice of a revolution - though it's something of which we are scarcely aware. Part of our ignorance stems from its obscure potential, but revenue sharing will be something that will come to dominate the very minutiae of our lives -whether we like it or not. The idea, in a nutshell, is that all parties involved in shuffling traffic around this grand internet highway of ours will be given a cut in the revenue. At first glance this doesn't seem like much of a big deal - but it will be the catalyst for massive social change. It will be the enabling condition for millions of ordinary people who suddenly gain access to an income stream that never existed before. But it will also be the cause of great social alienation - the likes of which we've never seen before. The question then, is how will we deal with it once it comes? How can we make the most of it as an opportunity - without selling our souls in the process? This will be the first in a two part post that examines first the nature of the revolution, and secondly the potential impact this will have on us as a society.
It will be a brave new revenue sharing world
]]></description>
		<wfw:commentRss>http://danielhaggard.com/30/a-brave-new-revenue-sharing-world-part-one/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>The Secret to Writing Fantastic Copy</title>
		<link>http://danielhaggard.com/29/the-secret-to-writing-fantastic-copy/</link>
		<comments>http://danielhaggard.com/29/the-secret-to-writing-fantastic-copy/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 15:21:35 +0000</pubDate>
		<dc:creator>Daniel Haggard</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Everything Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://danielhaggard.com/29/the-secret-to-writing-fantastic-copy/</guid>
		<description><![CDATA[Iï¿½ve chosen this title deliberately - with a sense of great irony. Perhaps youï¿½ve been lured here in the hope of finding tips to help you in your quest to become an A-list blogger. You saw the title and couldnï¿½t resist. You want the tips and tricks that will send the masses to your blog. Well - donï¿½t worry. I really will give you the secret to writing fantastic copy, but perhaps not in a way you expect. If Iï¿½m successful, youï¿½ll know as much as anyone needs to know about writing good copy - but youï¿½ll not want to use it. The essence of the secret itself will make you want to throw it away - and hopefully make you yearn for something deeper, something more profound.

]]></description>
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		<slash:comments>3</slash:comments>
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